Tim Cook saw great opportunity in the new product category in the following year, 5c iPhone is not cheap equipment

In a recent shareholder meeting , CEO Tim Cook said that Apple was " a huge opportunity in front of us for all the best products in each category is new equipment ," and the product " new " this will be released " during 2014 " . Of course not Cook revealed that Apple is preparing to launch anything , it is capable of smart watches iWatch been rumored for so long , does not exclude the possibility that it is due to Apple TV development . In recent times Apple has stepped up hiring experts in the field of wearable devices , personal Cook confirmed that Apple is considering a new product category .

" If you look at Apple 's skill in terms of hardware , software and services , these skills are unique and no one else ," he said , while emphasizing that Apple will join the production " new products in the areas where the company is not involved ."
When answering questions about whether Apple is frustrated about iPhone sales 5c and whether the current price is $ 99 or higher , iPhone 5c Cook said Apple has never been positioned as a product Cheap though the consumer can expect the same. Currently the cheapest iPhone that Apple is selling iPhone 4s is aimed at providing customers with iOS experience lower costs , while iPhone 5c is located in the mid-range and 5s in the premium segment . Cook 5c share more iPhone Apple is a good way to step into the middle market and expand its business . The CEO said that he was satisfied with the outcome of the iPhone in the last quarter .