Facebook could track the position of the mouse pointer to product development and advertising

Facebook had previously studied the press like , post comments and clicks of users to help guide display ads better and more relevant . In the future , Facebook could be applied to track the location of your mouse pointer on the screen . Ken Rudin , head of the analytical department of Facebook , said that the company is experimenting with different methods to track customer behavior , such as measuring whether you mouse over an ad for how long and if you click on it or not , or to check if a certain component on the Facebook page to get your mouse or is not getting any attention . Data collected from these measurements will help Facebook improve its own products and the advertising and content will show up .


Previously, a number of websites have also made the track a user's mouse cursor , such as Shutterstock website to measure users move the mouse over a picture for how long before you decide to buy it . Shutterstock use Hadoop - a distributed file system helps companies analyze and record the data from the cursor .
As for Facebook , which collects two types of data : demographic data and behavioral data . The first will describe the lives of users on social networks like this , and it 's where we live , we study the case , the agency where you work , how age ... The latter is recorded in real time on Facebook , and it helps the company further develop its products as well as serve the ads . The track cursor position of the company said on Monday classified ( Facebook is also a major customer of Hadoop ) . In the next few months , Facebook will know how to retrieve that data whether it is suitable to put into operation or not .