Microsoft spent U.S. $ 405 million to promote Windows 8.1, aims to sell 16 million tablets

According to an internal document that has been Winsupersite website , Microsoft will spend 405 million dollars to promote the products and devices running Windows 8.1 , much higher than the $ 241 million that the company has used the occasion to introduce Windows 8 last year . Of the said amount , 131 million for the program will be encouraged to purchase, the rest are for direct marketing activities , improve the retail segment and the Windows machine to pay for other expenses . Winsupersite said Microsoft's goal to aggressively willing to spend money is to encourage users to Windows tablets .


It is reportedly aims to sell 16 million Windows tablets ( both Surface and others ) when the year-end shopping season ends , and turn your computer into a touch screen universal product . In the developed markets , people buy a Windows PC the touch will receive $ 25 gift cards to buy online content and applications for Windows , Windows Phone or Xbox . The program lasts from 15/11 to 28/12 .
In Microsoft 's internal documents , which explain the details of his bold that " global device market share of retail media continues to decline ." The company emphasizes speed consumers to switch to Windows 8 later than expected, the tablet competition ( especially cheap Android tablet ), it is gaining market share , while customers feel troubled because the fragmented policy from the PC makers . In addition , buyers also research online about the many issues surrounding PC before deciding to spend money , while retailers are not " evolved " to help users . Therefore, the company decided to work closely with retailers to bring pay better shopping experience , providing more information and attracts more customers .
In addition, Microsoft also requires retailers called Windows 8.1 is " a new version of Windows " , is like calling the Office 2013 " New Office " , as a way of emphasizing the next steps of Windows 8 . Features of Windows 8.1 should be emphasized that the Start screen is highly customizable , familiar desktop interface , as well as the Microsoft app third party , and good user experience . Also, depending on the device that will tell more about its strengths . Common message that is sent to Microsoft Windows may be suitable for work and leisure time . A Windows tablet is " more than a regular tablet ," while the only Windows PC " personal computer only touchscreen " .
Documents that have been Winsupersite further revealed that only 20 % of the PC is assigned during the festive season this year preinstalled Windows 8.1 . Therefore, Microsoft will offer retailers the special USB memory pen to upgrade to Windows 8.1 to Windows 8 .